Early on, Alpinestars boots caught the attention of motocross legend Roger Decoster who became one of Alpinestars' first brand ambassadors and sponsored athletes.
Right from the outset, the company's vision and desire was to continually introduce innovative products that took performance to new and higher levels.
Thus a rich heritage in motorcycle racing was born, which would branch into road racing in the late seventies and eventually into nearly all discipline of motorsports from motocross to Formula 1. Though Alpinestars has evolved over the years, the timeless rebel-style of motorcycle racing and the refined Italian aesthetic of the early sixties continue to drive the brand.
Now, nearly 50 years later, Alpinestars has outfitted countless world champions past and present and produces the highest level of performance and protective footwear and apparel. To this day, Alpinestars' legacy of motorcycle racing and its roots in Italian artistry are stitched into every garment.